You may wonder, "What can I do after purchasing a domain?" However, in reality, domains have many benefits that you can enjoy.
The function of a domain is not only to convert a 16-digit IP address into an easily remembered and typed website address but also has various other benefits.
That's why many people utilize domain names for their business purposes.
Want to know other benefits of owning your own domain? The following article will explain in more detail about it!
Understanding the Benefits of Domains for Businesses
After purchasing a domain, there are many things that you can do. Here are seven benefits of domains that you can enjoy:
#1. Building Personal Branding
One of the first benefits of having a domain is to build an effective personal branding. By owning a domain, you can enhance personal branding through a portfolio website.
The portfolio website will showcase your professional image. This will not only explain your skills, but it can also be used to display your best work.
For example, if you are a graphic designer, you can display your design work on a gallery page on your website. Of course, your portfolio website requires web hosting services as a storage medium.
So, is a domain important?
Certainly. In addition to using hosting, you also need to prepare a domain name. A domain can be likened to a website identity to make it easier for visitors to find your site.
By having a strong domain name for branding, it becomes easier for you to be known as a professional.
Especially in this digital era, personal branding is very important to get new clients and business relationships.
It is recommended that you immediately determine the domain name that you want to use for branding purposes.
When the domain name is already owned by someone else, you must be willing to use a different name.
#2. Creating Professional Email Addresses
Another benefit of owning a domain is the ability to create professional email addresses.
In running a business, correspondence through email is a common occurrence. However, using an email account like publisher@gmail.com or yudideveloper@hotmail.com does not look professional.
Especially when you are building a new business and need to establish relationships with new contacts. If you use an unprofessional email, you will lose trust and have difficulty competing with competitors.
Therefore, having a professional email with your own domain is very important.
For example, if your domain name is digitalnews.com, using an email like contact@digitalnews.com will look more professional and attractive to your business contacts.
#3. Creating an Attractive Blog
The benefit of owning your own domain also lies in the ability to create an attractive blog. Therefore, it is important to choose and purchase a unique domain name that is relevant to the topic of interest.
A blog is a type of website that contains regularly updated content. The content produced can be in the form of written articles, audio, video, or a combination of various types of media.
In addition to being a means of expressing personal ideas and experiences, or as a means of improving writing skills, blogs can also generate income.
It is not difficult to create a blog. By following the right guide, your dream of having a blog can quickly come true.
#4. Starting Your Own Online Store
One of the benefits of owning your own domain is using it as your online store's address. If the domain reflects your business identity, then using it to create an ecommerce website is a wise move.
For example, if your domain name is cantikcraft.com, it can be used to sell handmade crafts online.
Why is it important to have a domain for your online store? It's to make it easy for potential buyers to access your ecommerce website.
Moreover, the ecommerce potential in Indonesia is huge! It is predicted that by 2025, online market transactions in Indonesia could reach up to US$82 billion.
By selling products online, the profits that can be obtained can increase, especially if customers come from all over the world.
#5. Linking a Custom Domain
One of the benefits of a domain is using it as a custom domain for various services, such as Blogger. Google's service has become popular among many bloggers in Indonesia.
However, Blogger adds a subdomain blogspot.com to the unique blog name, such as the example wirausaha.blogspot.com.
Adding a subdomain makes the blog name look less personal. Compared to the domain name wirausaha.com, the difference is very clear.
If you already have your own domain name, you can create a custom domain for your blog on Blogger. This means that the long blogspot name will be replaced with your own domain name.
The purpose of a custom domain is to make your blog more flexible in choosing a unique name, easier to find by search engines, and look more professional.
#6. Profit from Domain Sales
One of the benefits of domains for businesses is the potential to generate profit through buying and selling domains. Surprisingly, domains can be resold at a higher price than their initial purchase price.
Many people don't realize that domains can be a lucrative investment. In fact, domain prices can skyrocket and exceed their purchase price.
For example, the domain jet.com was purchased by the American retail company Walmart for $3.3 billion in 2016. That's truly amazing!
Such things are not rare in the domain trading business. Some examples include fb.com and lasvegas.com.
Therefore, owning a domain has the potential to provide a huge profit if managed carefully and wisely by observing domain investment trends.
There are many ways to sell domain names. You can sell them directly to buyers or use third-party services. One website that provides domain buying and selling services is Sedo.
#7. Improve Website SEO Performance
Can your website ranking be influenced by the domain you choose? Absolutely, it depends on the chosen domain extension. Why is that?
First, each domain extension has its unique characteristics. By choosing the right extension, your website branding can be enhanced. For example, if you want to open a private course, then choose the domain kursusprivat.edu.
Second, increase Click Through Ratio or CTR. If the chosen domain type is well-known like .com, then the CTR chances are certainly higher than the .surf domain type.
Third, target local search results. If your target audience is from a certain country, choose a domain type that represents that country, such as .id for visitors from Indonesia. Thus, the chances of your website appearing in higher search results also increase.